SEO is the process of affecting the visibility of a website through a search engine’s organic search results.
Don’t be fooled by all the social media jazz and jargon. Natural, organic traffic is still hugely valuable. There are millions of people searching for information every single day…and you want to be there when people are searching for what you’ve got.
We could talk SEO all day long, but in reality, here are the 3 most important tips you should be aware of as an online marketer:
1) Words Matter for SEO
If you own a website, search results matter. The key to higher website rankings is making sure your website has the ingredients search engines need for their recipes. Search engines account for every word on the web, so it is important that your website has the words your leads will be searching for. For example, if someone searches ‘shoe repair’ on Google, you will need to make sure that your website has ‘shoe repair’ as one of its key components so that your website will naturally appear in the search engine.
2) Titles Tags Matter
Each page on the web has an official title. The titles on your website are vital to your organic leads because search engines pay a lot of attention to titles. Titles often summarize the content that is found on a given webpage, similar to how titles of books often reflect and summarize the content of the book. The titles you choose to display on your website will ultimately influence the leads you receive via search engines.
3) Inbound Links Matter
When one link leads to another web page, it’s a recommendation to readers that there is good information to be found. A web page with multiple links leading to it looks very positive to search engines, and will attract more visitors. By being purposeful about where you place links and the content these links present, you can attract more web traffic.
Your SEO strategy will certainly affect the success of your online business.
Be aware that SEO is changing. You need to have influential sites linking to you in order to have the best shot at higher rankings.
Take time to apply these three basic tips to your SEO strategy. Your web page will receive many more organic leads which will take you one step closer to growing your business!