Are you an expert in your field?
Some people think you need to know everything about a topic before we can share our expertise with others.
False.
But there are different levels of being an expert.
It’s important you realize that being an expert doesn’t have to mean that you are 10 out of 10 in some specific area.
For example: Looking through the lens of fitness and weight loss if we were to imagine a scale from 1 to 10. If Jillian Michaels is a 10 out of 10 and the best weight loss trainer in the world.
There is still a lot of other positions on the scale, you could be a 9, an 8, a 7, 6, 3 on that expert scale.
Now think about this every time that you create an offering.
Because you don’t have to be a 10 out of 10 to provide value. You can have the expertise of a 5 or a 6 and you can still help the people who are below you on that scale.
Often times people are more excited to work with experts or teacher or mentors or consultants who are closer to them. It can be very intimidating for a prospect who’s looking to make a change in their life to go to somebody who’s a 10 out of 10 because it feels so far from where they are.
Your experience has value
If you recently went trough something relevant to that particular field. And even if you’re not an expert. But you have so much heart and soul and you really want to help someone in this particular area. You may even win the sale more than that 10 out of 10 expert. Just because you recently went trough it and you understand the struggle more than that 10 out of 10 expert.
So think about that as you’re creating your products, your offerings, your programs whatever that might be.
Put it trough that thought process, and that lens. And remember that there are many levels of being and expert.
