From mindless crazy cat videos to endless celebrity mishaps, YouTube is nothing shy of an online video empire.

And it’s growing every day.

YouTube may have a reputation for sucking time and having nothing but silly videos to offer, but I am here to tell you that YouTube is an extremely effective tool for online marketing.

Here are a few statistics from YouTube explaining just how large of a scale YouTube is operating:

1. 3 billion videos are watched on YouTube each day.

2. More than 50% of videos on YouTube have been rated or include comments from the online community.

3. 100 million people take a social action (like, comment, post, etc.) online each week.

It’s no secret that people love to watch videos.

If you are judging the trends on how people consume information online, video is among the highest areas of online consumption.

If you are looking to expand your brand beyond the typical social media platforms, YouTube can help you reach millions of prospects.

Here are just a few business brands that are crushing it with online video:

 

YouTube may very well be the perfect place to expose the driving face and voice of your brand.

You can use YouTube to promote your brand in the following ways:

• Launch or promote products

• Express your brand’s ‘personality’

• Monitor feedback

• Provide personal customer service or tutorials

• Allow your customers to spread the word about your business.

Here are some examples of some business owners killing it with online video. Check out their technique!

• Marie Forleo
• Gary Vaynerchuck 
• Savvy Sexy Social Media
• Micheal Hyatt 

Whatever your business is, YouTube is an excellent tool for promoting it. Online video is growing exponentially and business owners cannot afford to miss out on the wonderful tools it has to offer!

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